
The message read, "Join Pepsi Kada Can... Go to Limketkai Mall CDO or SM CDO with ur barkada...". It's kinda creepy as how did Smart know that I'm located in a city where these malls are also located. It wouldn't be a surprise if I was using a post-paid line but I'm on pre-paid.
I could only speculate of 2 things. One, I joined a few Smart promos in the past and they must have kept a file of my personal info, or two, they must have sent those texts through their cell sites in the vicinity.
Now, this is a breakthrough in SMS advertising as they have successfully targeted the market based on location. Call it creative or a marketing genius but sorry, I call it spam!
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